WHY DO WE NEED A CORPORATE IDENTITY?
It would seem that everything is clear from the name.(Well corporate) But in fact, the concept of “corporate identity” is very vague and incomprehensible. Why is it necessary at all and who needs it? Lets go into the details:
What is corporate identity?
Corporate identity is a combination of color, graphic and font solutions that define the company. The style of the company conveys the promise and atmosphere of the company. It also conveys the distinctive features of the product, service and company as a whole.
Who needs corporate identity?
Everybody.
Anyone who is somehow connected with the sale of goods and services
Anyone who wants to form a wide customer base (relative to their niche)
Anyone who wants to take a larger market share
Anyone who does not “play business” but builds a long-running enterprise
Who does not need a corporate identity?
One-day companies
Transit Services
Unfair business
Illegal enterprise
Unpromising companies
Those who think about themselves and not about their clients
If you read this far, we are sure that the last 5 points do not apply to you, right? Now let’s discuss why, specifically, the style of the company is needed.
Why do we need a corporate identity?
Identification. The style of the company helps the client to highlight its products and services among others. That is about the client. According to the graphics and visual he has an association with the company.
Difference from competitors. The style of the company sets you apart from the competition. So this is about your place in the market.What makes you better, more profitable, more interesting. What do you promise the audience.
Advertising. The company’s style will disseminate information about the company without investing in advertising. Such self-propagating information that attracts new customers.
The prospect of growth of the company. Yes, style is a story that plays for a long time. Remember the largest companies. Their style has not changed for decades. And now they are market leaders. Take an example and work on yourself.