HOW TO SET UP ADVERTISING ON INSTAGRAM?
Instagram today has become a popular platform for the sale of goods and services. The platform has retained its peculiarity, here the main focus is still on visual content, but more users actively read the information under the photo, discuss and share the material with others. Before setting up advertising on Instagram, let’s highlight a few features of this site.
- Instagram audience has matured. If earlier on this site there were only teenagers and young people under 25, today the social network audience looks like this:
28.48% – 35-44 years
27.99% – 25-34 years
19.74 – 19-24 years old
13.02% – 45-54 years
6.96% – 13-17 years old
3.81% – from 55 years old
- Instagram is not just for girls. Leadership is preserved for the female audience (59.3% versus 40.7% of men), but the percentage of registration of men in the service is significantly increasing. + 4.6% in the whole country, and in some regions + 8.1%.
- Leading regions. Two capitals have ceased to be leaders in the number of registered users on Instagram. If we talk about geography, you can see how the number of users from different cities of the country is growing:
+ 110 million-United state
+ 70 million-Brazil
+ 69 million-Indian
+59 million-Indonesia
+40 million-Russia
+37 million-Turkey
+26 million-Japan
+23 million-United kingdom
+22 million-Mexico
+19 million-Germany
+19 million-italy
What follows from these numbers?
Instagram user profile changes significantly. Now this social network can be used as an advertising platform for most niches in business. The only question is how to set up advertising on Instagram? Let’s figure it out.
Before setting up advertising on Instagram, make sure that your account is commercial. To do this, go to your account settings. If there is a “Switch to personal account” function in the settings, then everything is fine, you are in a business account. If you see the function “Switch to company profile” – switch.
So, you’re in a business account. You have a beautiful profile, a high-quality hat and avatar, all buttons to communicate with the company. You can begin to customize advertising. Instagram advertising is configured in two ways: through the app and through Facebook. Today we will talk about the first one.
Instagram advertising: setup via application
This method is quite simple and allows you to set up advertising in a couple of minutes. We will discuss it step by step.
Step 1. Select the publication that will be promoted and click on the “Promote” button.
Step 2. Choose the purpose of advertising: more profile visits, more traffic to the site or more stock views.
If you need more traffic to the site, the system will prompt you to enter the site address. Layfhak: to track the effectiveness of advertising, insert the address with the UTM-tag.
If you need more stock views, the application will offer you to choose a destination. That is what a person will see when he clicks on your ad: company profile, address or phone number.
Step 3. Selecting an audience: automatically, by geography or manually.
An automatic audience is an audience similar to your followers. Conveniently. But we do not recommend using this feature if you have screwed up your account or want to offer your product to a new audience.
The local audience (by geography) is the audience in a certain geolocation. If you work for a specific city or district of the city, this way is for you.
Manually adjusting the audience is, in our opinion, the best way to customize advertising. You yourself set the age, gender, geography and interests of your audience. This setting allows you to get as accurate as possible to your customers and not to be sprayed onto the rest. By the way, all the audiences you set up are saved. So you can make almost individual offers to users.
Step 4. Choose a budget and duration. Everything is simple here. You limit the daily budget for advertising and choose how many days it will last. And the program shows how many people will see your ad for all specified settings.
Step 5. Checking the settings. You see everything that you have done in a single window, and if you are satisfied with it, send your ad for moderation.
After some time, you will receive a notification that your advertisement has been approved. So, Instagram mechanisms started broadcasting it to your audience.
When the action ends, you can see its results here. Instagram will tell you in detail what your advertising results achieved with numbers, percents and amount of money.
We also wanted to tell you about setting up advertising on Instagram through Facebook, but realized that this is a topic for a separate article.