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PORTFOLIO ON THE WEBSITE – A TOOL TO INCREASE CONVERSION
Create an effective portfolio! Each company can be convinced on a personal example that the portfolio is an important section, because it depends on the level of sales. No one can refuse this statement. Moreover, a portfolio is a conversion zone, which is also applicable to pages with descriptions of goods or services. In RuNet few […]
HORIZONTAL SCROLLING: DESIGNER “TRICK” OR AN IMPORTANT ELEMENT OF UX
Scrolling is not only the mouse wheel. In a broader sense, this concept means that the content of the information is in motion vertically or horizontally. It doesn’t matter what form of information we are talking about – text or image. Scrolling does not affect the content of the information in any way, but it is a very […]
WHAT SHOULD BE THE USABILITY OF AN ONLINE STORE?
Are you planning to open a virtual store? What needs to be taken into account for success to be guaranteed? Products and filtering. This aspect is really important. 1. In the page header you need to specify the name of the product, which will allow a potential buyer to easily navigate the site. 2. Every page […]
FUNCTIONAL VS DESIGN: THE ETERNAL STRUGGLE OF THE TWO COMPONENTS OF USABILITY
Developers of sites, applications and programs for 2 decades led a discussion about what is paramount: design or usability. Leading companies are betting on simplicity (see the Google search engine), which ensures fast loading and easy operation of the portal. However, this approach is not always suitable for online stores, news resources, where the user needs to […]
REDESIGN OR SITE FROM SCRATCH?
Вы планируете изменить собственный сайт? Какими должны быть изменения для того, чтобы удалось отметить их максимальную эффективность? Вы можете выбрать кардинальную или поэтапную стратегию.
WORK WITH QUERIES IN CONTEXTUAL ADVERTISING
Naturally, all marketers without exception are interested in how to get more effect from contextual advertising to reach a completely different level of conversion. That’s just not all it turns out. Below are some tips that can help you achieve your cherished goal. In general, all requests can be divided into informational, near-thematic and selling. At the same […]
10 WAYS ON HOW TO INCREASE WEBSITE CONVERSION.
How to increase conversion? The laws of psychology operate not only in the real, but also in the virtual world, and only those companies that take this factor into account in their activities can succeed in the field of conversion and online sales. The science of customer behavior has come a long way of development, […]
EFFECTIVE EXPANSION OF THE LIST OF REQUESTS. ALPHABET CLIENT’S
One of the essential part of SEO is the creation of a semantic core. This is a group of the target phrases, words, different word-form most accurately determining the dirrection of your website, and enables the queries to be summarised but meaningful as a result of the issuance of search engines. Of course, the main goal […]
ONLINE REVIEWS AS ONE OF THE CONTENT MARKETING TOOLS
How to use online reviews in content marketing correctly Today, customers of all companies in the world can interact with their brands without leaving their homes. So, enthusiastic acclamation of a satisfied buyer can be left on the company’s website, and you can also keep silent about poorly served at a restaurant, and tell on a […]