LOGO TRENDS 2019
The trends of the 2019 logos are a selection of design solutions that will be in demand this year. This is our vision of what is happening in the design world, not translation or fiction. This selection is based on personal experience and in-depth market analysis.
The world continues to go crazy and the once strange decisions in the development of logos are beginning to be perceived as something adequate and logical. In the selection of trends of logos and corporate style of 2019, both the long-established techniques and something completely new have fallen. Make yourself comfortable, enjoy reading!
Flat gradients
Gradients are back. Someone makes them completely wild, and someone draws with more classical approach. Flat gradients have a clear edging of colors. This solution allows the use of color gradation, leaving the logo in the “flat” trend of recent years. Logos with a flat gradient is suitable for dynamic companies from the fields of sports, recreation and entertainment
Linkfire by
Simple geometric shapes
In 2019, it will be relevant to use various combinations of simple geometric shapes for logos. This technique is very simple, but due to its variability, it opens up endless possibilities for arranging both the logo itself and the future corporate identity. There are no clear boundaries to use. Geometric shapes fit companies from design and fashion to medicine and even photography.
Geometric Parrot from
Simplify Forms
The trend of the past few years has been the simplification of logos. Companies set branding to quickly identify customers, which leads to interesting working solutions. Here and Google and mastercard and even a football club, although such decisions are very rarely taken in such old teams as Juventus. We are confident that the year 2019 will be able to surprise us with similar decisions.
Such a solution is ideal for universities, sports teams and other companies whose history spans dozens of years or those who mow under them
Split lines
Linear graphics literally flooded the world over the past six months. We think that this trend will continue in 2019. Divided lines can express almost everything: from complexity to cyclicity and simplicity.
Such solutions are ideal for IT companies, architectural bureaus, interior designers, design agency.
By hand
The trend of lettering and calligraphy has come to “live” handwritten fonts. This decision gives liveliness and exclusivity to the product. This style will suit brands of clothing, shoes and accessories. Also this solution is perfectly combined with a logo for a personal brand.
Momo by
Ooh la la from unknown authour
Togood from unknown author
Back in the USSR from Viktor Fitsner
Abstraction
The increase in the number of companies leads to rapid obsolescence and annoyance of classic solutions. As an evolutionary path, designers have increasingly begun to offer the use of abstractions in branding and logo creation. Such a trend to create logos in 2019 will generate many interesting non-classical concepts. Abstraction in the logo is suitable for innovative companies or companies that are willing to experiment.
Blob by
Daring colors and patterns
This stylistic decision is also caused by the market being filled with simple and even pastel colors. The use of bold colors in branding will precisely allow you to stand out against the background of already bored visuals. This stylistic solution is well suited for shops, beauty salons, food products, and other companies operating in the highly competitive field.
Fonts game (Font House)
This trend originated quite a long time ago, we wrote about it at the beginning of 2017. But it never received a positive response among customers. We are glad to see interest in such a stylistic decision again and we are confident that in 2019 this trend of branding will be firmly fixed in the minds of consumers. This is a very courageous decision that shows the creative side of business and non-standard approach.
Diferentona by unknown designer
Easy Peasy от неизвестного автора
Easy Peasy by unknown autho
Lily London by Unknown Author
To be continued
We will definitely complement the trends of the 2019 logos with new solutions. Subscribe to the newsletter and share this article with your colleagues and friends. In the meantime, you can see our work
Тэги: identity | Logotype | Trendy
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