WHAT TO DO WITH MARKETING TRENDS 2019:
In the new year with new forces and goals. And marketing trends are very helpful here. Yes, friends, the world is changing, and consumer behavior along with it. Today we will talk about marketing in 2019, what has changed and how to work with it.
His majesty is ”content marketing”, all marketing trends
Yes, yes, and yes again. The advertising-saturated world has done its job. Not that it doesn’t work at all with the Consumer but it is not interesting. So he applied the use of content, search for it and properly consume it, therefore, content marketing is the leader among marketing trends 2019.
First of all: If you want to reach your audience, think about interesting things you can tell them. In addition to interest, give favor to your client. Don’t you know where to start? Think of the weakness of a client and what he really cares about.
The second: Content marketing is not just a social network, these are informational portals, mass media, webinars, master classes, books, and all those sources where you can speak with your audience.
Video content and live broadcasts
And now about the Internet. Cool pictures and bright pictures fed up. Lets talk about this, videos in the store are forced to watch to the end, and the videos in the promo at times increase the involvement. Lives provide an opportunity here and now to communicate with the audience, and those who did not have time, watch them later. What does this give? Again an increase in reach and engagement. What is important to consider here?
Firstly: Short format.
Secondly: Subtitles in storiz.
Yes, the consumption of video format is growing at a breakneck pace. But 80% of users of Insta are not ready to turn off the music from the headphones for your sake. A long video may simply not be loaded due to the speed of the Internet. Therefore, we always remember about these two factors.
Influence marketing
Bloggers: They are so loved by people and so loved by advertisers, already sick. And yes, the way it is. For bloggers with millions (or so) of subscribers, the audience loses confidence. She understands that this dress or this lipstick is not just here. Therefore, the level of trust is growing among bloggers with an average audience. They answer the questions of subscribers in the directive and comments, actively help advice. And they are honest. Yes, they directly say that this is an advertisement. And give honest reviews about the product or service. But they are also selective for advertisers. They love their subscribers and will work with those who really like their audience. Therefore be hoest with your your product, do it better and you will be happy.
Do not try to fool a blogger. By doing so, you deceive your audience. It is necessary to explain what the outcome will be.
Gamification and interactive
We all grow from childhood, We love to play, receive prizes and new emotions. Therefore, to enter the game content means to lure the audience and “bind” to yourself. And gamification works well on many sites. Like:
Firstly, competitions in social networks are extremely different: From a gift for repost and subscription to the quest around the city. And the format depends on the increasement of goal in coverage, attracting new subscribers, sales promotion, launch of a new product on the market.
Secondly, site: Mini-games on the main page of the site enthrall the client, thereby increasing his time on the site and this affects the place in the issue. Brilliant! Moreover, the correct format will help making it interesting to talk about the product or the benefits of the company. The client receives emotion from the site, which means it is already predisposed to the company.
Thirdly, Offline: Here is just a field for interactive and non-standard storefronts, outdoor advertising, exhibition stand or stickers for purchases, creative as it pleases you.
The main thing for interactive is not to go too far, so as not to get bored, but otherwise – think wisely and come up with an interesting game and you will be happy.
Chat bots
Chat bots are not only about the speed of answering questions. This is an automated dialogue between the client and the computer. Entering just the message is no longer necessary, it is enough to choose from the proposed or ask the bot,it will understand you, hear, answer and place an order very comfortably. In addition to make it easier, chat bots have several advantages.
Firstly: They can perform marketing tasks, offering the client certain special offers. But do not overdo it with sales. The client still wants to get an answer to the question.
Secondly: They have an image effect, the style of communication with the client will create the image of the company. Therefore, when you want to prepare the answers of the bot, think about your style of communication with the client.
Personalized marketing
And the finale of our monologue. Do not look at the customer as a mass, your client wants an individual approach, individual content, individual service. You should understand well and meet the needs of a narrow audience, be an expert for them and they will reach out to you. How to do it?
Firstly, work out a unique offer.
Secondly, Emphasize uniqueness in service, atmosphere, staff and content.
With this approach, you will make a special place where everyone couldn’t go but only unique customers.
If you noticed, 2019 will not be a turning point. All marketing trends started a couple of years ago, but next year they will become top marketing and popular with the audience. Therefore, take and do, as they say.
Big sales to you and new customers!