ORDER LOGO IN A WAY YOU WON’T MAKE A MISTAKE IN YOUR DECISION?
Ordering a logo in a way it will contain the company name and just trinkets or low value features is of no use because nobody needs these trinkets. So you need to understand that there are laconic design and simple logos in the TOP. These little things of yours have not attracted anyone, and its already fading. You can endlessly contact branding and design agencies, but they will answer you the same way. Think about what a modern logo should be like before ordering.
What logo to order and it will be in trend?
In short: simple, clear and clean. Excessive complexity and details emphasize the company’s history and values. A couple of years you would have been answered with such an idea “Yes, let’s do it without problems!”. But not now. Why? Because the audience will not understand this or will not have interest on it at all. In the trend, laconicism of forms and colors, clarity and simplicity of forms, minimalism in symbols and pictures. “The less, the better,” as the mantra is repeated by the designers, and this is justified. There is too much noise around, so the speed of perception of information has decreased to a split second. The function of the logo now is not just to convey the image and mission of the company, but to do it quickly and without any questions. Without loading the person with details. On paper, this sounds good, but in fact it’s not an easy task to put the meaning on the logo.
What kind of logo to order to work on any carrier?
It’s hard to believe, but the technologies have gone far ahead and a healthy logo will no longer be interesting for mobile versions of sites on tablets, smartphones or watches. Your logo will have to adapt to a changing environment. The machine, of course, itself will reduce it. But at the same time, they will “consume” quality in any way, small details can turn the logo into porridge. The imagine on how it will look on the screen with a diagonal of 38 mm. Therefore, even before ordering a logo, think, without any elements, your logo will be able to work independently. For inspiration, analyze the logos of Google, Apple, Nike, Instagram and other giants. Their logos look cool on any format. Such a logo is called adaptive. It reflects the essence of the company and looks great on all devices.
What logo to oder so that it will be easyily identified and recognized?
There are two ways to solve the problem. First: if you already have a corporate identity, colors, fonts, then the logo should be done in the same style. And in this case it is easier to work than in the following case. So, the second solution: if you do not have any of the above, then you need to do full branding. No, we are not going to tell you how cool we are doing this. Just get it. The logo should reflect the uniqueness and values of the brand. And if there is no brand, then the logo will be nothing.
Тэги: Logotype
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Тогда оставляй заявку на логотип своей мечты ;)