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HOW TO SET UP TARGETING IN VK?

VK targeting is considered one of the most effective promotion methods. With proper setup and selection of the visual, you can get a good client, many good customers. But the advert itself and the setting does not guarantee the flow of customers. Let’s see today what is missing in your targeting and how to correct them.

First and foremost, what is often forgotten when setting up targeting is looking at your audience and community from three sides:

The client, announcement and content in the group must be on the same wavelength. Why is it important? Because with this approach, you work in a complex with a potential client, and you don’t poke him in the face with “buy”/”make order”/”book” buttons. He can only make a decision about the purchase or even does not realised yet that he needs your product.

What are the stages of purchase and how to set up targeting in the VK in accordance with them?

    1. The client is not aware of the problem. In this case, you post information to the group that forms demand. You tell about yourself, your services. At this stage, you are working on company awareness and increasing activity, which will help identify demand. Postpone questions from the audience, when launching an ad, at this stage, select the communities of interest. For example, if you have a weight loss school, you can target groups with clothing size 48+ or mummies after childbirth.
    2. The client is aware of the need and thinks how to solve it. Here the customer will be interested in ways to solve the problem. For example, he will be interested in self-tuning SEO or looking for low-calorie recipes. Often, in such groups there are people who postpone solving the problem on the back burner, keeping posts, and then return to them. By preparing the ad and content, you can compare different ways to solve a problem, answer questions that are of interest to a potential client at the moment. The main thing is that after these messages he realizes that it is your way of solving the problem that is most suitable.
    3. The client chose the solution and chooses the product. For example, the client has realized that it is more convenient to buy a ticket in the agency than be its own route. He starts to compare conditions with you and your competitors. Therefore, advertising needs to be adjusted to groups of direct competitors, and to post in the group the advantages of the company. For example, the photo “before” and “after”, as social proof, cases, where the client achieved success with your help. You can demonstrate the expertise, causing credibility.
    4. The client chooses the product and chooses where to buy it. It’s easier here. Advertising must be set up on those who have already interacted with the company. In this case, retargeting is appropriate for those who have commented, liked or reposted one of the previous posts. Content in the group turns into a presentation of your company. Photos of goods, premises, staff. Be sure to see if all contacts are listed. Because he is ready to buy.

Retargeting:

Retargeting is an automatic re-adjustment of an ad to the audience that previously saw your ads. Thanks to retargeting, it is possible to work purposefully for one audience, narrowing it down by sales funnel. At the exit you will receive guaranteed customers who know the company, its services and benefits. Working with retargeting is reminiscent of working with an audience in traditional advertising, but with accurate indicators and full control over advertising.

If we talk about the database on targeting, we always set up an advertising campaign in accordance with the portrait of the consumer. Friendly and convenient advertising office VK, allows you to select the audience as accurately as possible by geography, demography and interests. It is possible to customize the time of shows and sites. You can even add external sites and portals where your audience sits.

But in order to correctly target VC, you must have a deep understanding of your audience. Otherwise, you stupidly merge grandmother. Do you need it, decide for yourself 😉

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