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WHY DO YOU NEED A BRAND BOOK?

Oh, how many different ideas about the brandbook we hear from customers. Some says that in the brandbook they need information about the logo and how to use it. The second says, what is the description of the company with beautiful pictures and others still says that they just want a brand book, because that’s the way it should be. Today we will put everything in order so that you know what you want.

What is a brand book?

Brandbook is a document that contains all the necessary information about your brand. This is the brandbook. It is a tool that helps a company build relationships with its audience, partners and agencies. This is a kind of set of company rules. It includes a lot more positions than the use of corporate identity.

What does the brandbook include?

1. Description of the target audience.

This description should be as complete as possible. For example, “Women aged 30-45 from the york city and manchester, who have 1-2 children” is not suitable. The description of the target audience should include a full portrait of the consumer: who is it, what age and marital status, occupation, geography, what lifestyle, what or who influences the purchase, etc. Ideally, add a picture of a typical representative of the audience to the description.

2. Brand concept.

Describe in detail what the company does, what values ​​it carries and what it seeks. This unit provides an understanding of the company itself, what it does and why. By the way, the preparation process always brings order to the head of the company. I thought of everything once and know where to go at all.

3. Corporate identity of the company.

Here, it contains the logo, colors, fonts, company elements and everything that we can develop for you by design,click the link for more details about corporate identity.

4. The concept of promotion.

It is a concept, not a specific strategy. From year to year you change the strategy of advancement, but there are some main points that you adhere to. This may be the manner of communication in advertising, the images that you use. That will be the basis of advancement.

5. Corporate style.

This is a story about you, your employees, your communication and the principles that you adhere to within the company.

Who is the brand book for? Who uses it?

For the marketing department. For designers. For staff. For partners, printers and advertising agencies. For anyone who in one way or another works with your company. Anyone who can influence the presentation of your company in different situations.

Why do you need a brand book?

Brandbook creates the basis for further work of your company. This is if we speak globally. So that you understand the scale. Further more specifically.

First, imagine a marketer or designer changed. A new employee has come. And instead of explaining everything from scratch to him, you give him a brand book, he reads and acts in the right direction.

Secondly, your contractors may be different people. That they printed your banner, you give them a brand. In the terms of the contract you state that the order must be executed according to the brand book. And the customer fulfills the order as you need. Otherwise, you have something to appeal to.

Thirdly, to develop advertising strategies. The foundation laid in the brandbook will speed up the development process. Here we will not even paint.

And in conclusion. You yourself will understand what you are actually dealing with. We had customers who thought they knew what they were doing, but where their company was going — no.

In principle, the company should not have a question about the development of brandbook. But there is always this “but”. Therefore, if you are already thinking about branding , be sure to indicate in the brief development of the brand book. And may you be happy!

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