They built, built and finally … Oh, no. Today is the opposite. We will talk about how our friends, AllianceRemStroy, have changed their image and attracted attention. It’s all about branding.
Let’s start. AllianceRemStroy is a company that provides services for the dismantling of buildings and structures. That is, someone is constructing these buildings, and the guys are demolished in a couple of decades. Also, ARS take out construction waste and carry out earthworks. In 2015, the company needed a new vision of its company amid growing competition.
Objective: to make a kind of branding that doesn’t overlap with competitors and at the same time emphasizes the peculiarity of the company.
What they did.
- Analyzed the corporate styles of competitors. Then decided that we need something bright, but restrained.
- Choose a combination of blue and white with yellow elements. The result was a bright and professional image.
- For the introduction of new style, we have developed badges, pens, notepads and letterheads.
AllianceRemStroy gladly accepted our project. The guys noted a cool approach to corporate identity. In this market, everything is quite strictly and monumental, and the new style looks favorably against the background of competitors.
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