Purpose: rebranding the company “Domashnya ferma” to enter a new market.
What we did.
- Analyzed the market. There are enough competitors in the market for farmers’ products in Moscow, and most of them use green shades to convey the naturalness of their products. We immediately decided to move away from this decision.
- Chose the style of the brand. The guys wanted something minimalistic, but in order for the branding to fully convey the environmental friendliness of the products produced by the home farm. As a result, we decided to focus on the white color, which refers the buyer to the color and freshness of dairy products. We picked up bright gradient colors for the company’s memorability. And the overall watercolor concept has created an eco-friendly picture. Just look at this beauty!
The guys liked the stylish and bright concept . They noted that with such a brand they can confidently enter a new market. The home farm compares favorably with the competition from its watercolor and attracts customers, who value not only the good and natural products, but also the aesthetics of the brand.