BOOTBLACKER
Corporate identity and printing
We were imbued with meanings that needed to be laid into a visual image. In our opinion, the combination of a noble dark blue and expensive gold gave the desired effect. As a corporate element, we took the strict ideal shape of a rectangle (most often vertical). Now this element is used both in the printing industry and on the printing website in bootblacker – this is something that was pleasant to work on. Firstly, all the elements that we painted were so logical and correct that we wanted to make them as good as possible!
Website
First, the company is new and hard to pack on the senses. Secondly, we needed to make a website that would respond to a large number of tasks, namely: it could be used for contextual and targeted traffic, could be promoted through SEO, the site had to be both image and information. We launched the first version of the site 2-5 months after the start of work, then served the site and conducted analytics of user interface. For 4 months we collected all the edits and rolled out version number 2. The site’s download speed has increased, new blocks have been introduced and reworked, which already have high priority and the ability to close customers for purchase.
First, the company is new and hard to pack on the senses. Secondly, we needed to make a website that would respond to a large number of tasks, namely: it could be used for contextual and targeted traffic, could be promoted through SEO, the site had to be both image and information. We launched the first version of the site 2-5 months after the start of work, then served the site and conducted analytics of user interface. For 4 months we collected all the edits and rolled out version number 2. The site’s download speed has increased, new blocks have been introduced and reworked, which already have high priority and the ability to close customers for purchase.
